Simplicity Brands

Welcome to Simplicity

Simplicity Brands was created to assist producers, suppliers and working partners to reach, develop and grow in the Canadian alcohol beverage market.

Simplicity Canada have a solid and longstanding working relationship with the government liquor control boards across Canada, like LCBO (Liquor Control Board of Ontario) and MBLL (Manitoba Liquor and Lotteries). We also have access to all of the privately owned and operated retail outlets in Canada.

Utilizing all available channels, Simplicity Brands creates sustainable growth while protecting and strengthening brand identity. Combining traditional with innovative cutting edge ways to market, Simplicity Brands ensures brand building and target oriented development in the marketplace.

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Company Overview

Simplicity Brands consists of the following branches:

Simplicity Agency – Wine, Beer and Spirits Agency. Working together with producers, suppliers and partners from around the world. 

Simplicity Brand Management – Development and brand building. Working with our in house design/ marketing team together with producers and suppliers to create and strengthen brands and products.

Simplicity Design & Marketing – Creating product specific design and marketing strategies. Utilizing existing brand structure and identity or working closely together with producers and suppliers to develop new and exciting design and marketing tools.

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Market Overview – Canada

Working in markets controlled by Canadian government monopolies like LCBO,MBLL and SLGA ensures suppliers and working partners swift and accurate payments. 

All products are insured and payments are guaranteed, creating an excellent business environment for all partners involved. Logistics is also streamlined with either monopoly consolidated shipments or Simplicity Brands own logistics network.

Combining product and market knowledge with aggressive sales focus, Simplicity Brands creates success for all involved partners.

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Simplicity Brand Management

Simplicity brand management works closely together with our creative developers. Together with producers and collaborating partners we work from the early stages of brand development. Building on our values and high standards we ensure brand identity and quality from the start.

Managing Director of Operations, Mr. Andreas Runesson has extensive education and over 20 years world wide experience in the industry. Mr. Runesson also consults with international export developers like Swedish Beverage and European government trade.

Simplicity brand management works to develop new and exciting brands, or to utilize innovative and creative ways to strengthen and rejuvenate current brands and products. By identifying the emotional quotient of a brand, like packaging, quality, price and marketing, Simplicity brand management creates a seamless transition from possible to actual. Simplicity brand management constructs a consistent and high quality work flow by managing and developing a brand or product on a national or international level. 

By utilizing our expertise, producers capitalize on a process which sole focus is on growing the brand from producer to consumer.

Simplicity brand management creates a working platform for the brand that includes everything from logistics to developing strategies to exploit the market. Simplicity brand management utilizes all three branches of Simplicity Brands to access a structured and focused way to the alcohol beverage market. 

Simplicity Brands welcomes you to contact us to see what we can do for your brand.

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Company Strategy

An important part of Simplicity Brands is communication and marketing. Creating brand specific reporting tools Simplicity Brands provides working partners with regular brand and market updates. 

Simplicity Brands believes that keeping an open communication channel is an integral part in brand growth. Simplicity Brands also utilizes applicable technologies for inventory monitoring to maximize efficiency and sales. Analyzing sales and market data enables Simplicity Brands to be ahead of the competition, applying a proactive approach to the market.

We are looking forward to working with you growing your business; working together we will be successful.

Simplicity Brands

Simplicity looks forward hearing from you!